PZ Cussons Indonesia Holds a Kick Off Event for Cussons Bintang Kecil 8 with the Theme of 'Cerianya Bermain'

On 8 October 2019 PZ Cussons is proud to represent Cussons Bintang Kecil for 8 (eight) years in a row as the biggest inspiration for children in Indonesia to support children's development and development by inviting them to play to make them happy , and at the same time increase their confidence. Starting with the Cussons Bintang Kecil kick-off activity, it once again marks a milestone in the history of PZ Cussons as a brand that is consistently present for consumers in Indonesia.

With in-depth knowledge of consumers and as a market leader in baby care products in Indonesia, PZ Cussons is always striving to lead the way in launching innovations for all its activities. The presence of Cussons Bintang Kecil, is one of the unique activities with different and special themes every year. Cussons Bintang Kecil continuously provides a platform for parents and children in Indonesia to play and share happiness. PZ Cussons believes that when children are happy they can radiate happiness to the environment around them.

"Playing has a big role in children's growth and development, in addition to being a media, children can also learn and explore, especially when playing with parents can strengthen attachment and bonding, the effect of which is to form a close, warm and open relationship to talk about all tastes," explained Alfa Restu Mardhika, Child Psychologist.

With this year's big theme, "Cerianya Bermain", Rahma Anna Setyani, Head of Brand Activation of PZ Cussons Indonesia said, "Through this year's big theme, we want to provide a place for children to play. This year, Cussons Bintang Kecil 8 will start from October 8, 2019 - January 8, 2020 and will be present in various series of play activities starting from the kick-off event; video and photo competition in the category of Babies, Toddlers and Children with a total of 1 Billion prizes in which the competition uses a judging system with professional judges from the beginning of the activity to the grand final; CSR activities in collaboration with CT Arsa Foundation through fundraising with several partners such as Alfamart, Transmart and Tokopedia; and there will be a series of roadshow activities to several schools. This year, CBK 8 received support from 10 partners in 55 stores throughout Indonesia to carry out activation activities that encourage direct interaction with consumers. "

On this occasion, Cussons Kids also launched a special edition namely Cussons Kids Naura Limited Edition, Cussons Kids Hot Wheels Edition, and Cussons Kids Fantasy Edition as an exclusive product series released by PZ Cussons Indonesia along with the Cussons Bintang Kecil 8. Next year, PZ Cussons will return with more interesting themes and concepts to inspire Indonesian families.

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